The Subliminal Logic of the Up-Sell

The Subliminal Logic of the Up-Sell

Gun to the head strategy: If I held a gun to your head (not that I would do that) and asked you how you can increase your sales today what would you say? Run a special? Create a promotion? Go beg someone on the street to come in that might not of?  All are good...
Track the Sales You DON’T Make

Track the Sales You DON’T Make

How do you know about missed sales? Sometimes, guests will request a certain item, but you don’t carry that in your restaurant. You may never know about it. You may find out if some of your servers tell you, but usually, they won’t. They probably don’t think about it...