If you’re using Facebook ads—or you plan to use them in the future— Heck even if you “might could” boost a post, you want the Facebook pixel on your website NOW! This is a pretty slick key tool you should start using right away. The Facebook Pixel will help you get the most out of your social ad budget.
The reality is every business should be using the facebook pixel. It’s fairly easy to install and allows you to build audiences from anyone that visits your website. You can retarget those exact people with an ad or in some cases even better you can create “LookALike” audiences. That is the ninja targeting that can be used to take you existing customers and find more that look just like them…AUTOMATICALLY!
If you are here it is highly likely that Jimmy or I sent you a message and encouraged you to come learn about. It is the secret sauce of social media marketing! We spend so much time in facebook on the business manager side I bet we could install it for you in just a few minutes. It is so important we would do it for FREE!
If you want, grab a quick 5 minute “Discovery Call” with one of us. In just 5 minutes, I guarantee by looking at your restaurant business from our perspective we can find an easy $10K for you of untapped PROFIT. We don’t even charge for the discovery call. We are little picky about who we do business with so these calls are a ZERO SALES ZONE – people have tried to buy stuff from us on these and we just don’t do it. Think of it like a first date, take it slow big boy, we’re just getting to know one another. (Sorry, I couldn’t resist)
Anyway, keep reading to get the details on the pixel or grab a Call Slot Here But no matter what you do – get the PIXEL on your site ASAP!
~Jonathan Munsell (the Jonny in Jimmy & Jonny)
Here’s everything you need to know about how it works:
What is the Facebook pixel?
The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.
There used to be a couple of different kinds of pixels: The Facebook conversion pixel and the Facebook custom audience pixel. Facebook discontinued the conversion tracking pixel back in 2017. If you were using the Facebook conversion pixel, you’ll need to switch over. You can learn how to do so in this Facebook business help article. If you were using the old custom audience pixel, these instructions explain how to upgrade to the current pixel.
Why you need to set up the Facebook pixel
The Facebook pixel provides important information you can use to create better Facebook ads, and better target your ads. Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI.
Even if you’re not using Facebook ads yet, you should install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.
How can you use the Facebook pixel? Here are just a few ways the pixel can help improve your Facebook marketing results.
Use Facebook conversion tracking
The Facebook pixel allows you to see how people interact with your website after viewing your Facebook ad.
You can even track customers across their devices. This lets you see if people tend to see your ads on mobile but switch to a desktop before buying. Or, maybe it’s the other way around. This information can help you refine your ad strategy and calculate your return on investment.
Use Facebook retargeting
Facebook retargeting pixel data and dynamic ads allow you to show targeted ads to people who have already visited your site. You can choose to get really granular here. For example, you can show people an ad for the exact product that they abandoned in a shopping cart or added to a wishlist on your website.
Create lookalike audiences
Facebook can use its targeting data to help you build a lookalike audience of people who have similar likes, interests, and demographics to people who are already interacting with your website. This can help expand your potential customer base.
Optimize Facebook ads for conversions
You can use Facebook tracking pixel data to optimize your Facebook ads for specific conversion events on your website. Without a pixel, the only conversion you can optimize for is link clicks. With the pixel, you can optimize for conversions that align more closely with business goals, like purchases and sign-ups.
Optimize Facebook ads for value
As Facebook collects data on who buys from your site and how much they spend, it can help optimize your ad audience based on value. That means it will automatically show your ads to the people who are most likely to make high-value purchases.
Gain access to more Facebook ad tools and metrics
Want to use web conversion campaigns, custom audiences from your website, or dynamic ads? You can only do so if you’ve installed the Facebook pixel. You also need the pixel to track metrics like cost per lead or cost per conversion.
How to use the Facebook pixel
You can use the Facebook pixel to collect data on two different kinds of events.
Facebook has predefined a set of 17 standard events.
You can set up custom events yourself.
An “event” is simply a specified action that a visitor takes on your website, like making a purchase.
