Why Is Prime Cost So Important

Why Is Prime Cost So Important

Why is Prime Cost So important? Calculating restaurant prime costs are critical to managing a profitable restaurant business. Prime costs make up the majority of your expenses. Therefore, knowing how to control them can mean the difference between success or failure....

Pixel

Pixel

If you’re using Facebook ads—or you plan to use them in the future— Heck even if you “might could” boost a post, you want the Facebook pixel on your website NOW! This is a pretty slick key tool you should start using right away. The Facebook Pixel will help you get the most out of your social ad budget.

The reality is every business should be using the facebook pixel. 

The Subliminal Logic of the Up-Sell

The Subliminal Logic of the Up-Sell

The moment a prospect decides to buy SHOULD NOT be the moment you stop selling. Selling should continue indefinitely. You should be cross selling, up-selling, and every other direction selling you possibly can. And, believe it or not, your customers will love you for it!

Be Careful What You  Say In Front of Your Guests

Be Careful What You Say In Front of Your Guests

Recently I was on a consulting project in Texas and was flying when I noticed something that kind of rubbed me the wrong way.  It was a couple seasoned flight attendants carrying on like there was not over 100 people looking right at them.  They were talking about how they were running out of this and the previous crew didn’t do this or that.

Track the Sales You DON’T Make

Track the Sales You DON’T Make

How do you know about missed sales? Sometimes, guests will request a certain item, but you don’t carry that in your restaurant. You may never know about it. You may find out if some of your servers tell you, but usually, they won’t. They probably don’t think about it...

Voice Mail Can Capture Guest Testimonials

Voice Mail Can Capture Guest Testimonials

Use A Phone Line Voice Mail To Capture Testimonials and Have Fun With Your Guests! Here is a simple little ad I use in email and on one of my restaurant’s webpage. I get a dozen or more people a week calling me with funny off the cuff testimonials. Do you want a FREE...

Knowledge is not power – the use of it is!

Knowledge is not power – the use of it is!

Knowledge is the most strategically significant resource of a firm. Knowledge-based resources are usually difficult to imitate and socially complex, therefore usage of effective knowledge management in business is the major determinant of sustained competitive...